Chico's, FAS
Manager, Graphic Design
April 2013 - Now
Manage a team of cross-functional designers to concept, design,
and produce seasonal campaigns
Create visual deliverables that address business, brand, market, and
user requirements, including the design and production of print and
digital layouts, marketing elements, content treatment
Partner with stylists, merchants, strategists and editorial to
concept and shoot special features
Design marketing assets including multi-channel concept presentations
Equinox Fitness
Art Director
July 2012 - April 2013
Created and executed strategic objectives within brand guidelines for all
Equinox business properties and brand extensions including Creative Juice,
Blink Fitness, and Pure Yoga
Managed a team of ten designers/copywriters and holistically oversee
the creative process
Partnered with business owners and developers on the creation and
implementation of omni-channel concepts
Worked closely with internal marketing team to conceptualize and execute
creative strategies across all channels including print, direct mail, advertising,
email, interactive, social, video, etc.
Shahid & Company
Art Director
February 2008 - April 2012
Coordinated post-production of Sam Edelman Spring 2010, Fall 2010,
and Spring 2011 campaigns
Designed catalog, advertisements, and marketing materials for West Elm
and Williams-Sonoma Home
Collaborated with Bacchus Management Group to conceptualize,
design and execute identity for a new San Francisco french bistro Café des Amis
Designed Preston Bailey: Celebrations (Rizzoli); a photography book of
Mr. Bailey’s world famous event designs and Flowers (Rizzoli, Fall 2011)
Supported creative team in production of client presentations
including seasonal Abercrombie & Fitch
Armani Exchange
Junior Graphic Designer
June 2007 - February 2008
Managed freelance designers and communicated creative direction
with cross-functional partners
Designed and produced all advertising campaign materials
(Fall - Summer 2008) for print, web, and outdoor; included domestic and
international releases and seasonal brand books
Developed packaging and marketing materials for the launch of watches collection
Interview
Assistant Graphic Designer
June 2005 - April 2007
Designed monthly covers and layouts. Communicated design directions
with creative and editorial staffs
Assisted in the redesign of both front and back of book layouts. Worked closely
with editor-in-chief and creative director on layout and design
Supervised all aspects of production. Designed collateral material for
promotional events including H&M Denim launch